SJP begins rebrand with new logos

Removes 'wealth management'

Julia Bahr
clock • 1 min read

SJP has rebranded its logos, seemingly removing the words 'wealth management' and its signature lion from the main brand images.

SJP said its goal with the logo was for its brand to reflect a "personal, empathic, confident and contemporary" financial advice firm. On the firm's website detailing the changes, Andrew Croft, chief executive at SJP, said: "The changes express our robust heritage and reflect our strengths as an inclusive, responsible, and contemporary business. As you start to see our new look, I hope you feel as optimistic as I do." It said over the next year it will be phasing in its new look, from its annual wealth statement and The Investor magazine to its website and social media feeds. Th...

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