Simon Goldthorpe: Five PR tips advisers should know

From regulatory reporting to HR and finance management, IFA business owners have a lot on their plate. It's, therefore, no surprise that many bosses put public relations (PR) in the ‘something to think about one-day' bucket. Not to be confused with marketing, PR provides an opportunity for a business to tell its story and maintain positive relationships with the people who impact on its success, rather than a way of just selling specific products or services. This means that, for an adviser looking to develop and grow their firm, a carefully considered PR strategy can be a hugely valu...