Simon Goldthorpe: Five PR tips advisers should know

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clock • 5 min read

Wondering what PR could do for an advice business? Here Simon Goldthorpe outlines five tips to get advisers started...

From regulatory reporting to HR and finance management, IFA business owners have a lot on their plate. It's, therefore, no surprise that many bosses put public relations (PR) in the ‘something to think about one-day' bucket. Not to be confused with marketing, PR provides an opportunity for a business to tell its story and maintain positive relationships with the people who impact on its success, rather than a way of just selling specific products or services. This means that, for an adviser looking to develop and grow their firm, a carefully considered PR strategy can be a hugely valu...

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