Fundsmith Equity has retained its crown as the most popular fund with advisers on AJ Bell's adviser platform.
Laith Khalaf (pictured), head of investment analysis at AJ Bell, said Fundsmith's consistency over the past two years with advisers on the firm's platform showed the successful long-term buy and hold investment strategy was not just a hit with DIY investors. Baillie Gifford offerings also proved popular, with the investment house bagging five of the top twenty most popular fund spots. "Advisers are also sticking with Lindsell Train despite poor performance this year, clearly keeping an eye on the long term and the returns delivered by the Lindsell Train management duo in the past." ...
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