Barmy Army: SJP teams up with cricket fan club

Eight SJP advisers involved

clock • 1 min read

St James’s Place has partnered with the Barmy Army, a cricketing fan club that follows the England team around the world, to offer financial advice to its members.

Eight regional representatives from SJP, who are also apparently cricket enthusiasts, will work with Barmy Army members interested in taking financial advice. As part of the deal, SJP offered the Barmy Army the chance to win a £3,000 travel voucher to be used at Barmy Travel, the fan club's travel company. A cryptic tweet from the England supporters club suggested SJP was ready to bowl over the beer-clutching fans with more competitions in future. "Oh...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Not just a people problem: Why adviser and paraplanner friction is a structural issue

Not just a people problem: Why adviser and paraplanner friction is a structural issue

‘Friction between advisers and paraplanners rarely appears out of the blue’

Duncan Lancashire
clock 02 July 2026 • 4 min read
FSCS pays out more than £125m for unsuitable advice

FSCS pays out more than £125m for unsuitable advice

Unsuitable investment, pension and SIPP advice drive 2025/26 compensation costs

Isabel Baxter
clock 02 July 2026 • 2 min read
Feel Good Friday: Free paraplanning mentoring initiative expands

Feel Good Friday: Free paraplanning mentoring initiative expands

The Paraplanner Club partners with Fundment

Professional Adviser
clock 02 July 2026 • 1 min read