Perspective makes seventh acquisition of 2021 with Wiltshire-based Avon

'Regulatory burden'

Tom Ellis
clock • 2 min read

National financial planning business Perspective Financial Group has acquired Wiltshire-based Avon Financial Advisers for an undisclosed fee.

The deal, which marks the group's seventh acquisition of the year, adds 240 clients and £42m assets under management (AUM) to Perspective. So far this year the consolidator has added £642m AUM across its seven acquisitions, along with some 1,780 clients. Stephen Cook, who founded Avon in 2011, will retire, while the business will become part of Perspective's Marlborough office. Cook said: "After just over 45 years in the financial services industry, of which 34 have been spent as a financial adviser, I have decided now is the right time for me to retire." Cook had not planned to...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advised clients want more personal investment communication

Advised clients want more personal investment communication

Four in ten say comms focused more on product than goals

Jenna Brown
clock 12 November 2026 • 3 min read
How economic abuse manifests itself in pensions, mortgages and protection

How economic abuse manifests itself in pensions, mortgages and protection

Second in a three part series

Shelley Read
clock 11 November 2026 • 5 min read
Celtic FP founder launches online admin platform for advisers

Celtic FP founder launches online admin platform for advisers

‘Developed by people who understand the industry’

Jenna Brown
clock 10 November 2026 • 2 min read