Embark chair: 'Entrepreneurial spirit' will remain after Lloyds sale

Embark sold for £390m

Jenna Brown
clock • 2 min read

Embark’s £390m sale to Lloyds Banking Group can “only be good for advisers” as increased investment will enhance its intermediary services, chair David Barrall has said.

Speaking to Professional Adviser after the deal was announced this morning (29 July), Barral said Lloyds was a great home for the platform business and it would continue to innovate. The deal sees Embark Group become a wholly-owned subsidiary of Lloyds Banking Group. It will sit in the same division as its pensions arm, Scottish Widows. The deal is likely to see the two brands operate closely and open up a more efficient distribution channel. Current chief executive Phil Smith, who started Embark in 2013, will not transfer over to Lloyds. Jackie Leiper, managing director pensions, ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Aberdeen's Kenny: 'We are not just going to switch Elevate off'

Aberdeen's Kenny: 'We are not just going to switch Elevate off'

Admits adviser communication on Elevate has been lacking

Jenna Brown
clock 10 June 2025 • 4 min read
Schroders UK Platform Awards 2025: Entry closing date fast approaching!

Schroders UK Platform Awards 2025: Entry closing date fast approaching!

Shortlists will be published in early July

Professional Adviser
clock 05 June 2025 • 1 min read
Parmenion group operating profit rises to £17.5m in 2024

Parmenion group operating profit rises to £17.5m in 2024

Platform’s flows doubled during the 12 months to 31 December

Jenna Brown
clock 03 June 2025 • 2 min read