Baillie Gifford leads Edelman's Asset Management brand index for second year running

Liontrust and Schroders complete top three

Pedro Gonçalves
clock • 2 min read
In the UK wholesale market, the average brand score has bounced back slightly to 69.2%
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In the UK wholesale market, the average brand score has bounced back slightly to 69.2%

Baillie Gifford has retained the top spot for the wholesale market for the second year in a row according to the latest Edelman Asset Management Brand Index.

In the UK wholesale market, the average brand score has bounced back slightly to 69.2%, up from 68.7% in 2019, but has failed to return to its 2017 high of 72%. For the second year in a row, Baillie Gifford...

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