Coalition including PIMFA and IA call for Online Safety Bill to cover paid-for internet ads

More than £2.3bn lost in a year to scams

Pedro Gonçalves
clock • 2 min read

A coalition of consumer groups, charities and financial services industry bodies is renewing its call for the government to include paid-for online adverts within the scope of the Online Safety Bill, ahead of it being presented for pre-legislative scrutiny.

The coalition includes Which?, UK Finance, Martin Lewis and MoneySavingExpert, the Personal Investment Management and Financial Advice Association (PIMFA), the Investment Association (IA), the Association of British Insurers and the Money and Mental Health Policy Institute. It comes as research from Which? found that the growing shift towards everyday tasks being carried out online following the onset of the pandemic has led to a devastating surge in scams. Action Fraud figures, in the year to April 2021, show that 413,553 instances of fraud were reported - an increase of a third on t...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

Duty of care: Moving the needle from compliance to strategy

Duty of care: Moving the needle from compliance to strategy

'Prioritising vulnerable customers should no longer be seen as an overhead'

Jonathan Barrett
clock 10 February 2026 • 4 min read
Verve flags adviser hesitance over compliance switching

Verve flags adviser hesitance over compliance switching

Launches guide

Jen Frost
clock 06 February 2026 • 2 min read
Failed financial advice firms tracker

Failed financial advice firms tracker

Firms that the FSCS has confirmed as failed since the start of 2023

Professional Adviser
clock 06 February 2026 • 1 min read