Aviva Investors' three points of differentiation

The multi-asset market is crowded. There are more than 750 multi-asset funds, often with similar asset allocation and investment selection. Aviva Investors, however, has tried to carve out three points of differentiation in its multi-asset range: its in-house asset allocation, its environment, social and governance framework, and its dynamic investment selection. Thomas Stokes, investment director in the multi-asset team for the group, says managing asset allocation in-house is an important starting point for the group. This is surprisingly rare with many groups outsourcing to external p...