Aviva Investors' three points of differentiation

A world of 750 multi-asset funds

clock • 4 min read

Aviva Investors were finalists in the Best Multi--Asset Group/Fund for ESG and Best Multi-Asset Fund: Volatility Managed categories at the 2021 PA Awards. Cherry Reynard speaks to the firm's multi-asset team investment director Thomas Stokes to find out more about its fund management in a crowded arena...

The multi-asset market is crowded. There are more than 750 multi-asset funds, often with similar asset allocation and investment selection. Aviva Investors, however, has tried to carve out three points of differentiation in its multi-asset range: its in-house asset allocation, its environment, social and governance framework, and its dynamic investment selection. Thomas Stokes, investment director in the multi-asset team for the group, says managing asset allocation in-house is an important starting point for the group. This is surprisingly rare with many groups outsourcing to external p...

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