Aegon acquires finance engagement specialist Pension Geeks

Founded in 2014

Sophie King
clock • 2 min read

Aegon has acquired pensions and finance engagement firm Pension Geeks to strengthen customer experience.

The firm's founders Jonathan Bland and Rachel Parkinson will continue to lead Pension Geeks, which was founded in 2014, and it will remain independent with its own clients but will have access to Aegon's investment and resources. Pension Geeks is responsible for Pension Awareness Day where they have driven teams in buses to locations across the UK in a bid to help people with their pensions. Commenting on the acquisition, Bland said: "Today represents a major milestone for the business and I'm thrilled that our future is with a partner that has been instrumental to our growth in recen...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers: Are you even taking your own advice?

Advisers: Are you even taking your own advice?

Exploring the expenditure consolidation conversation

Nick Ryan
clock 25 March 2026 • 4 min read
CISI welcomes 76 Certified financial planners

CISI welcomes 76 Certified financial planners

Number of UK CFP professionals continues to rise

Sophia Panayi
clock 24 March 2026 • 1 min read
'Nobody is big enough not to be bought'

'Nobody is big enough not to be bought'

Roderic Rennison on the future of deals in the advice industry

Isabel Baxter
clock 20 March 2026 • 1 min read