Standard Life Aberdeen changes name to 'Abrdn'
'Modern, agile, digitally-enabled brand'
"Modern, agile, digitally-enabled brand."
Standard Life Aberdeen is set to rebrand as Abrdn as part of efforts in “reshaping” the business and its growth strategy.
The Abrdn brand, which the firm said is pronounced as "Aberdeen", will be accompanied by a new "visual identity" from this summer and progress throughout 2021. When the name change becomes effective,...
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