Just call us 'Pru': Prudential rebrand slims down name

Starting mid-May

Sophie King
clock • 2 min read
Prudential said it is changing its name to Pru.
Image:

Prudential said it is changing its name to Pru.

Prudential is set to change its name to just Pru in a rebrand which also ditches the well-known company logo.

Prudential said it would alter its logo and colours as well as update its website and literature over the coming months. Changes will start to roll out from mid-May. Prudential said its legal na...

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