PFS chief executive Keith Richards to step down

Headed up PFS for eight years

Sophie King
clock • 1 min read

Personal Finance Society (PFS) chief executive Keith Richards is stepping down from his role this summer after eight years in the job.

Richards (pictured), who was appointed CEO in 2013 following the implementation of the Retail Distribution Review, will step down from his role on 30 June. Before the PFS, he was distribution director at Tenet. Richards has contributed to the PFS' growth and led many speeches at both PFS events and other events led by businesses in the sector. He helped launch the pro-bono programmes including MoneyPlan with Citizens Advice, Forces MoneyPlan for armed forces veterans and My Personal Finance Skills. A spokesperson for the PFS said that a chief membership officer will be recruited in...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Private markets push meets adviser pragmatism: 'Real shift will come when advisers are empowered, not pressured'

Private markets push meets adviser pragmatism: 'Real shift will come when advisers are empowered, not pressured'

Higher proof-of-value demands and operational challenges keep private markets on margins of UK advice portfolios

Sahar Nazir
clock 19 December 2025 • 9 min read
Feel Good Friday: Tyndall Partnerships supports charity drive delivering Christmas aid to over 500 families

Feel Good Friday: Tyndall Partnerships supports charity drive delivering Christmas aid to over 500 families

Business development exec Lawrence Patrick joined charity The Mehiel Foundation

Professional Adviser
clock 19 December 2025 • 1 min read
Why human connection remains central in a digitally enabled advice sector

Why human connection remains central in a digitally enabled advice sector

'It is clear that the sector is moving through a significant period of transformation'

Tim Riseborough
clock 17 December 2025 • 3 min read