Phoenix buys Standard Life brand

This latest move is an acceleration of the strategic partnership the firms entered into after the £3.3bn deal Phoenix made for Standard Life Assurance in 2018. That deal saw around 3,500 employees move to Phoenix, 2,800 of whom were based in Edinburgh. Standard Life Aberdeen (SLA) also became a leading shareholder in Phoenix as part of this deal and, as a result, owns around 14% of the company.   Phoenix now owns the Standard Life brand and marketing, which means life customers of SLA will now have their end-to-end customer experience managed by Phoenix. A further 60 employees will jo...