Phoenix set to buy 200-year old Standard Life brand from SLA - reports

SLA rebranding will not be immediate

Pedro Gonçalves
clock • 1 min read

Standard Life Aberdeen is expected to change its name as part of deal with Phoenix Group, which is set to buy the 200-year old Standard Life brand, according to reports.

The fund manager's new chief executive Stephen Bird, who joined last year, is on the brink of agreeing a deal to sell the Standard Life name, according to Sky News.  According to sources, the talks have been ongoing under the codename Project Hulkum, and would form part of a restructured relationship between both companies, including the extension of an asset management partnership first agreed in 2018. The partnership includes Aberdeen Standard Investments becoming Phoenix Group's preferred asset management partner for its insurance investments. With an official announcement expec...

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