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Phoenix set to buy 200-year old Standard Life brand from SLA - reports

SLA rebranding will not be immediate

 SLA's new chief executive, Stephen Bird
SLA's new chief executive, Stephen Bird
  • Pedro Gonçalves
  • @PeterHSG
  • 12 February 2021
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Standard Life Aberdeen is expected to change its name as part of deal with Phoenix Group, which is set to buy the 200-year old Standard Life brand, according to reports.

The fund manager's new chief executive Stephen Bird, who joined last year, is on the brink of agreeing a deal to sell the Standard Life name, according to Sky News. According to sources, the talks...

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