Laith Khalaf: Cash culture is king
£220bn sat in instant access accounts
Laith Khalaf: "Helping people out of the cosy natural habitat of cash isn’t just about new products and services, or even flashy new comms plans."
As people stash away more and more cash as the pandemic continues, writes Laith Khalaf, the need to educate savers on the benefits of investing grows. But where to start?
The Covid cash pile is still growing, and it's not paying much in the way of interest. As people have found themselves cooped up at home, with few ways to spend money beyond buying another piece of home...
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