SLA to sell Parmenion platform in ongoing bid to 'simplify' business - reports

£6.5bn AUM

Lauren Mason
clock • 1 min read

Standard Life Aberdeen CEO Stephen Bird is to auction off adviser platform Parmenion in an ongoing bid to simplify the business, which he took over from former CEO Keith Skeoch in September this year.

The disposal of the platform, which manages £6.5bn of assets, will be managed by Natixis subsidiary Fenchurch Advisory Partners and will be formally announced to the stock exchange today, according to reports. The sale comes as part of Bird's ongoing plans to simplify SLA's structure, which he has been vocal about since taking over the firm. In a statement issued to Sky News, Bird said Parmenion is a "fantastic and highly regarded business" but that the firm's offering to financial advisers needs to be simplified. Instead, the CEO said he will focus on SLA's two other adviser platform...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Platforms told to 'clean up their data' as transfer charter approaches

Platforms told to 'clean up their data' as transfer charter approaches

The Platforms Association to launch charter later this month

Isabel Baxter
clock 09 June 2026 • 4 min read
Vanguard UK Platform Awards – Advisers, cast your votes

Vanguard UK Platform Awards – Advisers, cast your votes

Voting open across several categories

Clive Waller
clock 08 June 2026 • 1 min read
Aviva platform net flows up 24% in Q1 to £1.6bn in 'buoyant market'

Aviva platform net flows up 24% in Q1 to £1.6bn in 'buoyant market'

Provider’s trading update for Q1

Jenna Brown
clock 14 May 2026 • 2 min read