SLA to sell Parmenion platform in ongoing bid to 'simplify' business - reports

£6.5bn AUM

Lauren Mason
clock • 1 min read

Standard Life Aberdeen CEO Stephen Bird is to auction off adviser platform Parmenion in an ongoing bid to simplify the business, which he took over from former CEO Keith Skeoch in September this year.

The disposal of the platform, which manages £6.5bn of assets, will be managed by Natixis subsidiary Fenchurch Advisory Partners and will be formally announced to the stock exchange today, according to reports. The sale comes as part of Bird's ongoing plans to simplify SLA's structure, which he has been vocal about since taking over the firm. In a statement issued to Sky News, Bird said Parmenion is a "fantastic and highly regarded business" but that the firm's offering to financial advisers needs to be simplified. Instead, the CEO said he will focus on SLA's two other adviser platform...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Professional Adviser TV: Does the platform market need to evolve?

Professional Adviser TV: Does the platform market need to evolve?

Technology ‘core’ to improvement but takes time

Professional Adviser
clock 26 September 2025 • 1 min read
Platform innovation: Terry Huddart on Intelliflo's Wealthlink

Platform innovation: Terry Huddart on Intelliflo's Wealthlink

The tie-up 'could potentially change the game'

Terry Huddart
clock 23 September 2025 • 5 min read
AJ Bell partners with Woven Advice to streamline platform switching

AJ Bell partners with Woven Advice to streamline platform switching

Woven’s system analyses platform and back-office data

Sahar Nazir
clock 16 September 2025 • 2 min read