Financial planning no longer 'taboo' topic

Lockdown sparks advice discussions

Jenna Brown
clock • 3 min read

Some 40% of people have discussed financial planning with family or friends in the past year as the topic becomes more mainstream, according to research.

AKG, which conducted in association with provider Canada Life, said the figure proved financial advice and planning was no longer a "taboo" subject. It added some 29% had reported chatting about the topic in the month preceding the survey pointing to the coronavirus pandemic and resulting lockdowns as catalysts for financial planning discussions. More than 1,000 consumers took part in the online study in the summer. However, the research also found 57% of people had not seen a financial adviser in the last five years. Canada Life urged adviser businesses to adapt and understand the...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

What's haunting financial advisers this Halloween?

What's haunting financial advisers this Halloween?

Six experts share their spooky thoughts

Professional Adviser
clock 31 October 2025 • 4 min read
Feel Good Friday: Walbrook Institute London hosts graduation for financial advice and banking students

Feel Good Friday: Walbrook Institute London hosts graduation for financial advice and banking students

Celebrating higher education students and advanced LIBF qualification holders

Professional Adviser
clock 31 October 2025 • 1 min read
Protection did not make the targeted support cut and rightly so

Protection did not make the targeted support cut and rightly so

Tony Mudd on saving for tomorrow and protecting today

Tony Müdd
clock 30 October 2025 • 3 min read