AJ Bell reports strong financial year driven by platform business

D2C growth particularly strong

Anna Fedorova
clock • 1 min read

AJ Bell enjoyed strong growth during its financial year ending 30 September, driven by growing platform customer numbers and underlying platform net inflows of £4.1bn.

In its year-end trading update, the investment platform revealed its platform customer numbers increased 29% during the year to 281,094, with particularly strong growth in D2C customer numbers of 43%. Platform underlying net inflows were up 28% compared to the previous year, with D2C leading the way again with a rise of 50% to £2.1bn. Platform assets under administration (AUA) increased 11% on the previous year to sit at £49.7bn at the end of September 2020. Total customer numbers as a whole were up 27%, while total AUA rose 8% to £56.5bn, AJ Bell reported. Andy Bell, chief exec...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Aviva platform net flows up 24% in Q1 to £1.6bn in 'buoyant market'

Aviva platform net flows up 24% in Q1 to £1.6bn in 'buoyant market'

Provider’s trading update for Q1

Jenna Brown
clock 14 May 2026 • 2 min read
CIP design and platform selection: Which really comes first?

CIP design and platform selection: Which really comes first?

Firms can take steps for better CIP delivery

Mark Sanderson
clock 07 May 2026 • 4 min read
Why advisory businesses need to question their platforms' operational resilience

Why advisory businesses need to question their platforms' operational resilience

'If you're a financial advice firm, client trust is your most valuable asset'

Martin Jennings
clock 30 April 2026 • 4 min read