IFA saves client £150,000 after close shave with sophisticated 'Prudential' scam

'Just about believable'

Hannah Godfrey
clock • 3 min read

A financial adviser saved his client £150,000 after they came into contact with a sophisticated scam that appeared to be a legitimate Prudential product.

Daniel Williams (pictured), an IFA at Hull-based Morgan Williams, is part of the Personal Finance Society's (PFS) ScamSmart initiative, and described the scam as "the most sophisticated I've ever seen". A long-term client nearing retirement had £150,000 in cash after a product matured. They were looking to buy a holiday home in the near future, and were looking for a product to put the money into that protected them from the ups and the downs of the market, in a bid to avoid any risk of losing money for the new home.   Through a web search the client came across something called the P...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers urged to remain 'alert' as LPA financial misconduct complaints rise

Advisers urged to remain 'alert' as LPA financial misconduct complaints rise

Alleged LPA financial misconduct complaints rose to almost 12,000

Sophia Panayi
clock 12 October 2026 • 3 min read
News editor's view: Taxing questions for advisers

News editor's view: Taxing questions for advisers

The news editor's Friday Night Takeaway from 9 October

Isabel Baxter
clock 09 October 2026 • 2 min read
Why the new chancellor must rebalance growth and consumer protection

Why the new chancellor must rebalance growth and consumer protection

'Healy should re-empower the FCA to unleash the full potential of Consumer Duty'

James Daley
clock 09 October 2026 • 3 min read