'For 10 weeks it was pretty dark' - Ian Else discusses launching his planning business in 2020

It’s The Pro Adviser Podcast

Hannah Godfrey
clock • 1 min read

On this week’s episode of The Pro Adviser Podcast, in association with Architas, Hannah Godfrey talks to financial planner Ian Else, who launched 4 Financial Planning in January 2020, just two months before Covid-19 changed life as we know it.

On 2 January 2020 Else launched 4 Financial Planning, his first business venture in financial advice after years of working for other people. Little did he know 2020 would prove to be one of the tumultuous years on record, with the UK hit with the coronavirus pandemic and, as a result, the deepest recession on record. In this week's podcast, Else talks about his "rollercoaster" first year in business. From a smooth start in January, by March, as the UK was facing lockdown, life was becoming far more difficult, with Else describing the first weeks of lockdown as "pretty dark". Like mos...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

FCA opens targeted support authorisation gateway

FCA opens targeted support authorisation gateway

Firms can now apply for permission to provide targeted support

Isabel Baxter
clock 02 March 2026 • 2 min read
Nearly two million rely on unvetted influencers for financial advice

Nearly two million rely on unvetted influencers for financial advice

Around 7.7 million UK consumers have followed social media advice

Isabel Baxter
clock 02 March 2026 • 3 min read
Feel Good Friday: Continuum adviser to run London Marathon for hospice charity

Feel Good Friday: Continuum adviser to run London Marathon for hospice charity

Mike Jarrett will raise funds for St Peter’s Hospice

Professional Adviser
clock 27 February 2026 • 1 min read