'For 10 weeks it was pretty dark' - Ian Else discusses launching his planning business in 2020

It’s The Pro Adviser Podcast

Hannah Godfrey
clock • 1 min read

On this week’s episode of The Pro Adviser Podcast, in association with Architas, Hannah Godfrey talks to financial planner Ian Else, who launched 4 Financial Planning in January 2020, just two months before Covid-19 changed life as we know it.

On 2 January 2020 Else launched 4 Financial Planning, his first business venture in financial advice after years of working for other people. Little did he know 2020 would prove to be one of the tumultuous years on record, with the UK hit with the coronavirus pandemic and, as a result, the deepest recession on record. In this week's podcast, Else talks about his "rollercoaster" first year in business. From a smooth start in January, by March, as the UK was facing lockdown, life was becoming far more difficult, with Else describing the first weeks of lockdown as "pretty dark". Like mos...

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