Clients want more adviser contact after pandemic jitters - Value of Advice report

Big life events main triggers for advice

Jenna Brown
clock • 2 min read

The Covid-19 pandemic has prompted almost a quarter (23%) of clients to request more frequent contact from their financial adviser with the traditional annual review now considered not enough, research has found.

St. James's Place (SJP) Value of Advice report, conducted with Boring Money, found nearly a quarter of clients said the pandemic had changed what they want from their adviser. It said clients now want more frequent and "proactive" communications from advice firms. It added the traditional annual review is no longer deemed enough, and clients prefer ad-hoc video calls and short updates. The research, which surveyed 10,000 people and 2,000 fund investors, showed nearly two-thirds (63%) now feel more positive about video calls (e.g. Skype, Zoom, FaceTime) as a way of communicating with t...

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