Clients using equity release to support day-to-day living accounted for more than a fifth of Canada Life’s transactions during lockdown.
The provider said equity release client behaviour had changed as a result of the strict lockdown measures imposed to curb the coronavirus pandemic. It said requests for lifetime mortgages to pay for...
To offer multiple products
£3.4bn released last year
And mortgage lending
To communicate equity release's wider opportunities and benefits, writes Chris Flowers, providers and advisers need to think about how best to engage not only its usual target audience but also their families
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