'It reads like a YouTube apology video': Unbiased attempts to 'myth-bust' critiques of its service

10 so-called "myths"

Tom Ellis
clock • 8 min read

Adviser directory Unbiased has published a blog post on its website in a bid to dispel what it believes are 10 “myths” about its service.

Unbiased has never been too far from critique over the last few years. For example, in January 2019 the former CEO of the Money Advice Service Caroline Rookes accused Unbiased of not living up to its name in a report on the British Steel Pension Scheme saga. In another example, earlier this month a small investigation by Professional Adviser found a number of adviser firms were managing to falsely list themselves as Chartered on the directory. Back in 2017 the directory was found to be listing rogue advisers years after they had gone bust, for which it blamed the FCA for failing to pr...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

MKC Wealth acquires four IFA firms

MKC Wealth acquires four IFA firms

Retiring advisers hand over their businesses

Isabel Baxter
clock 15 October 2025 • 2 min read
Fairstone revenue rises 21% as firm targets £40bn in assets by 2030

Fairstone revenue rises 21% as firm targets £40bn in assets by 2030

Group reaches 100th DBO deal and expands digital advice service Mineral

Sahar Nazir
clock 14 October 2025 • 1 min read
Tatton records 5% uptick in IFA numbers reaching 1,170

Tatton records 5% uptick in IFA numbers reaching 1,170

Perspective contract ends January 2026 but asset manager confident in AUM target

Isabel Baxter
clock 14 October 2025 • 1 min read