'It reads like a YouTube apology video': Unbiased attempts to 'myth-bust' critiques of its service

10 so-called "myths"

Tom Ellis
clock • 8 min read

Adviser directory Unbiased has published a blog post on its website in a bid to dispel what it believes are 10 “myths” about its service.

Unbiased has never been too far from critique over the last few years. For example, in January 2019 the former CEO of the Money Advice Service Caroline Rookes accused Unbiased of not living up to its name in a report on the British Steel Pension Scheme saga. In another example, earlier this month a small investigation by Professional Adviser found a number of adviser firms were managing to falsely list themselves as Chartered on the directory. Back in 2017 the directory was found to be listing rogue advisers years after they had gone bust, for which it blamed the FCA for failing to pr...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

Dan Russell launches Funkled to combat financial education 'crisis'

Dan Russell launches Funkled to combat financial education 'crisis'

Described as a ‘Duolingo’ for financial literacy

Isabel Baxter
clock 05 March 2026 • 1 min read
Aviva's wealth arm posts net flows of £10.9bn

Aviva's wealth arm posts net flows of £10.9bn

'Momentum' in platform asset gathering

Alex Sebastian
clock 05 March 2026 • 1 min read
FCA warns on firm's 'unsuitable' financial advice

FCA warns on firm's 'unsuitable' financial advice

HDH Investment Services had permissions restricted in January

Isabel Baxter
clock 05 March 2026 • 2 min read