'It reads like a YouTube apology video': Unbiased attempts to 'myth-bust' critiques of its service

10 so-called "myths"

Tom Ellis
clock • 8 min read

Adviser directory Unbiased has published a blog post on its website in a bid to dispel what it believes are 10 “myths” about its service.

Unbiased has never been too far from critique over the last few years. For example, in January 2019 the former CEO of the Money Advice Service Caroline Rookes accused Unbiased of not living up to its name in a report on the British Steel Pension Scheme saga. In another example, earlier this month a small investigation by Professional Adviser found a number of adviser firms were managing to falsely list themselves as Chartered on the directory. Back in 2017 the directory was found to be listing rogue advisers years after they had gone bust, for which it blamed the FCA for failing to pr...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

Rosemount adds 16 advisers to network in third quarter

Rosemount adds 16 advisers to network in third quarter

Network posts net growth of 23.5%

Isabel Baxter
clock 07 November 2025 • 2 min read
Verso transfers investment management arm custody to Third Financial

Verso transfers investment management arm custody to Third Financial

Extends partnership with Nucleus in a five-year deal

Isabel Baxter
clock 06 November 2025 • 1 min read
Titan in 'strong position' to integrate IWP within four months

Titan in 'strong position' to integrate IWP within four months

Co-CEOs Fearon and Kaberry on getting the IWP integration ‘right’

Isabel Baxter
clock 05 November 2025 • 2 min read