'It reads like a YouTube apology video': Unbiased attempts to 'myth-bust' critiques of its service

10 so-called "myths"

Tom Ellis
clock • 8 min read

Adviser directory Unbiased has published a blog post on its website in a bid to dispel what it believes are 10 “myths” about its service.

Unbiased has never been too far from critique over the last few years. For example, in January 2019 the former CEO of the Money Advice Service Caroline Rookes accused Unbiased of not living up to its name in a report on the British Steel Pension Scheme saga. In another example, earlier this month a small investigation by Professional Adviser found a number of adviser firms were managing to falsely list themselves as Chartered on the directory. Back in 2017 the directory was found to be listing rogue advisers years after they had gone bust, for which it blamed the FCA for failing to pr...

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