IPTF launches new Seven Families campaign

Among other initiatives

Adam Saville
clock • 3 min read

Two short summary videos released by industry body to relaunch campaign

Last year we reported on Income Protection Task Force (IPTF) plans to reignite the Seven Families campaign. The original project, which officially ended in July 2016, was a charity-led campaign (Disability Rights UK) which paid a tax-free income for one year to seven people who had lost their income due to illness, injury or disability. Titled ‘Do you remember… Seven Families?', the new campaign, aimed at advisers and available for anyone to use freely, will see a number of short, new videos throughout the year using footage of the original families to highlight important topics such ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Targeted support: FCA opens door to protection inclusion

Targeted support: FCA opens door to protection inclusion

Could help address protection gap

Cameron Roberts
clock 29 January 2026 • 2 min read
FCA Pure Protection Market Study: No interventionist remedies proposed

FCA Pure Protection Market Study: No interventionist remedies proposed

The regulator pledged to release its final report in Q3 2026

Cameron Roberts
clock 29 January 2026 • 4 min read
FCA: 72% of protection customers' needs not covered

FCA: 72% of protection customers' needs not covered

FCA: 'We want to support firms in narrowing the protection gap.'

Jaskeet Briah
clock 29 January 2026 • 3 min read