Two West Midlands advice firms merge to form 'full IFA service'

'Truly independent advice'

Sophie King
clock • 1 min read

IFA and wealth management firm Financial Advice Centre and mortgage adviser firm Sterling Rock have merged together to create a "full financial advice service" in the West Midlands.

The new business will be called Financial Advice Centre and employees from both businesses will sit in one office together.  The firm said the new business will give clients the opportunity to have a "one stop shop" for their investment needs.  As a single business Financial Advice Centre served more than 2,500 clients across the West Midlands and looked after some £250m of funds under management. Sterling Rock, which was founded by George Roberts and was primarily a mortgage advice business, joined Financial Advice Centre at its offices on 1 October. Its team includes Roberts and ...

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