Two West Midlands advice firms merge to form 'full IFA service'

'Truly independent advice'

Sophie King
clock • 1 min read

IFA and wealth management firm Financial Advice Centre and mortgage adviser firm Sterling Rock have merged together to create a "full financial advice service" in the West Midlands.

The new business will be called Financial Advice Centre and employees from both businesses will sit in one office together.  The firm said the new business will give clients the opportunity to have a "one stop shop" for their investment needs.  As a single business Financial Advice Centre served more than 2,500 clients across the West Midlands and looked after some £250m of funds under management. Sterling Rock, which was founded by George Roberts and was primarily a mortgage advice business, joined Financial Advice Centre at its offices on 1 October. Its team includes Roberts and ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

TPO receives approval for Goldman Sachs Alternatives investment

TPO receives approval for Goldman Sachs Alternatives investment

Minority investment was announced in January

Sophia Panayi
clock 01 May 2026 • 1 min read
L&G to offer targeted support nudging pension savers away from cash

L&G to offer targeted support nudging pension savers away from cash

Will also be integrated into its guided income solution

Isabel Baxter
clock 01 May 2026 • 2 min read
Barclays launches planning and advice service

Barclays launches planning and advice service

Service launched for customers with minimum £150,000 to invest

Sophia Panayi
clock 30 April 2026 • 2 min read