SJP accused of using dated stereotypes to attract women to academy

Complementary beauty treatments

Hannah Godfrey
clock • 4 min read

St James's Place (SJP) has been accused of using dated stereotypes in its efforts to try and attract women to its academy.

"Dated" and "very stereotypical" were the words used to describe a recent event hosted by the SJP Academy at up-market department store Harvey Nichols in Birmingham. The event in question, which took place on 25 September, was titled ‘Fashioning a New Career' and was targeted at women interested in moving into financial advice. SJP promised attendees 45 minutes of browsing time at the store, as well as a 30-minute fashion and beauty presentation. The evening ended with shopping time and complementary mini beauty treatments. The presentation from SJP lasted 45 minutes, while the evenin...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

CII publishes vulnerability data guidance for firms

CII publishes vulnerability data guidance for firms

Consumer Duty and GDPR

Cameron Roberts
clock 19 June 2026 • 2 min read
Baillie Gifford rolls out Sharia-compliant fund amid 'strong' demand

Baillie Gifford rolls out Sharia-compliant fund amid 'strong' demand

Follows engagement with Islamic finance scholars

Sophia Panayi
clock 18 June 2026 • 2 min read
Charging deceased clients accidentally 'more common' than advice profession would like

Charging deceased clients accidentally 'more common' than advice profession would like

‘The fee outlives the service because the records do not talk to each other’

Sophia Panayi
clock 18 June 2026 • 4 min read