Six million people would pay for cheaper financial advice - OpenMoney

Four 'advice gaps' to bridge

Sophie King
clock • 2 min read

Almost six million people would be willing to pay for financial advice if it did not cost so much, according to research from financial advice service OpenMoney in association with YouGov.

The research, published on Wednesday, found three out of the four advice gaps identified by Citizens Advice in 2015 have widened in the last four years. According to OpenMoney's research, nearly 400,000 more people now fall into the 'affordable advice gap' - those who are willing to pay for advice but think it is too expensive. OpenMoney's research, conducted through YouGov, also found almost six million people would be willing to pay for advice if it cost less. OpenMoney went on to say the so-called 'free advice gap' - which affects people who want advice but are unable to pay for it...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Adviser on crypto: 'I spend most of my time telling clients not to invest in it'

Adviser on crypto: 'I spend most of my time telling clients not to invest in it'

Panel unpacks next gen themes in advice

Isabel Baxter
clock 10 February 2026 • 3 min read
New Talent Alliance uncovers 'inconsistent' advice market data

New Talent Alliance uncovers 'inconsistent' advice market data

Identified ‘serious long‑term talent pipeline risk’

Jenna Brown
clock 10 February 2026 • 2 min read
Dynamic Planner CEO: Cost to serve remains advice's 'Achilles heel'

Dynamic Planner CEO: Cost to serve remains advice's 'Achilles heel'

Updates on technology’s firm AI developments

Isabel Baxter
clock 10 February 2026 • 2 min read