SL's Elevate price chops will 'challenge established players'

'25% reduction' to standard terms

Tom Ellis
clock • 2 min read

Standard Life's pricing changes to its Elevate platform represent a "very heavy chop" and a challenge to the "established players", according to one market expert.

Standard Life said the revisions represent a "25% reduction" to its standard terms. Portfolios of £0 to £149,999 dropped from 0.36% to 0.30%, for example, while portfolios of £150,000 to £749,999 saw a reduction from 0.36% to 0.25%. Larger portfolios also took a hit, as per the table below.  The new pricing structure will be available to new clients from 1 April but Standard Life said existing clients would have to wait a bit longer - automatically benefitting from the reductions by the end of the calendar year. Standard Life went on to claim Elevate would now be "one of the most comp...

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