Investment providers are failing to connect with a female audience as women have less confidence when it comes to investing, research by Kantar TNS has indicated.
According to the research, millennial and Generation X women - that is, those aged between 21 and 53 - hold £14.3bn of investments combined, compared with a total of £29.3bn held by men. Of millennial women, the research found, 4.4% have an investment product - with a total value of £3.6bn - compared with 7.3% of millennial men, for a total value of £7.9bn. The difference was wider for Generation X, with one in 10 (9.6%) of women owning an investment product (total value £10.7bn), in comparison with 16.1% of men (total value of £21.4bn). Elsewhere, Kantar also found that financial ...
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