Regulators' joint 'ScamSmart' campaign gains traction

Average £91,000 loss to scams

Hannah Godfrey
clock • 2 min read

The 'ScamSmart' campaign is gaining traction, with a five-fold increase in visits to the official website and thousands of savers a day warned about unauthorised firms operating in the area.

The campaign, a joint effort by the Financial Conduct Authority (FCA) and The Pensions Regulator (TPR), sets out to warn savers about unsolicited pension communications. The number of people seeking information about pension scams has soared since the campaign launched. In the 55 days before the launch, around 31,000 people visited the ScamSmart website, at an average of 562 per day, the FCA said. In the 55 days after the site's launch, however, this rose five-fold (462%) to more than 173,000 - an average of 3,145 visits per day. Additionally, more than 370 pension-holders were warned...

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