Santander has stepped up its efforts to build its robo-advice customer base with a campaign on UK TV, with advertisements showing across the likes of Channel 4.
The bank's Digital Investment Adviser, which launched at the end of September, offers investors access to "personalised reports" with a minimum investment of £20, as explained in the TV advert embedded below. Santander said online phone support would be available to customers for technical issues or servicing questions but the bank's Digital Investment Adviser would not allow clients to receive advice over the phone, distancing itself from so-called "hybrid" or "bionic" robo-advisers. If customers wish to receive advice via a human being, then, they will have to have at least £20...
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