ABI targets millennials with 'love your pension' campaign

The campaign launched today (12 September) ­comes as the trade body seeks to tackle the difficulty of engaging younger workers ahead of the April 2019 contribution rate hike to a total of 8%, comprising 5% of employee contributions. The ABI has produced a film for social media which features a cast of dogs complaining about the "daily grind" and talking about future plans. The final message is that to "avoid working like a dog all of your life, you should love your pension". Director of policy for long-term savings and protection Yvonne Braun said automatic enrolment has "achieved ama...