Nutmeg hits £1bn mark as it doubles customers in 12 months

Robo-advisers manage £1.7bn in total

Tom Ellis
clock • 2 min read

Robo-adviser Nutmeg has hit the £1bn assets under management milestone after doubling its client base in the last 12 months.

The firm was the first online wealth manager in the UK when it launched in 2012 and is also the first to hit the £1bn mark. In January, the firm dropped its prices in a bid to attract more customers. Investors with up to £100,000 now pay an annual fee of 0.45% in a fixed allocation portfolio while those investing in its fully managed model pay 0.75%. Nutmeg managed approximately £600m of assets on behalf of 25,000 customers as at 31 December 2016. It now has almost 50,000 clients. Despite the significant increase in assets under management and customers the firm revealed in October...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

M&G flows turn positive as profits remain steady

M&G flows turn positive as profits remain steady

UK headwinds abate

Linus Uhlig
clock 12 March 2026 • 2 min read
Fairstone makes largest acquisition to date adding £1.5bn in AUM with Prosperity Wealth buy

Fairstone makes largest acquisition to date adding £1.5bn in AUM with Prosperity Wealth buy

Bought West Midlands-based firm in latest buyout deal

Jenna Brown
clock 10 March 2026 • 3 min read
PFS adds two directors to its board

PFS adds two directors to its board

Alan Whittle and Adam Harper appointed

Isabel Baxter
clock 09 March 2026 • 3 min read