Nutmeg hits £1bn mark as it doubles customers in 12 months

Robo-advisers manage £1.7bn in total

Tom Ellis
clock • 2 min read

Robo-adviser Nutmeg has hit the £1bn assets under management milestone after doubling its client base in the last 12 months.

The firm was the first online wealth manager in the UK when it launched in 2012 and is also the first to hit the £1bn mark. In January, the firm dropped its prices in a bid to attract more customers. Investors with up to £100,000 now pay an annual fee of 0.45% in a fixed allocation portfolio while those investing in its fully managed model pay 0.75%. Nutmeg managed approximately £600m of assets on behalf of 25,000 customers as at 31 December 2016. It now has almost 50,000 clients. Despite the significant increase in assets under management and customers the firm revealed in October...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

FCA narrows gender and disability pay gaps but ethnicity gap remains stubborn

FCA narrows gender and disability pay gaps but ethnicity gap remains stubborn

Median ethnicity pay gap widens from 9.1% to 9.3%

Isabel Baxter
clock 10 July 2026 • 3 min read
Aviva partners with Ortec Finance to enhance financial planning proposition

Aviva partners with Ortec Finance to enhance financial planning proposition

Partnership aims to close advice gap

Sophia Panayi
clock 09 July 2026 • 2 min read
Brooks Macdonald sees flows swing to positive territory

Brooks Macdonald sees flows swing to positive territory

£21.7bn FUMA and firm announces it will no longer charge fees on cash

Cristian Angeloni
clock 09 July 2026 • 1 min read