The top reason cited by financial advisers for choosing a platform is to gain access to a better range of investment choice, according to research by Aegon.
In the report Technology in the financial advice market, nearly two-thirds (63%) of advisers said their principal reason for using a platform over a traditional life company was that it offered access to better investment choice. The second most popular reason (58%) was that platforms helped manage a range of products and investments via a single portal while being cost-effective emerged as the third most popular reason (38%). Although cost was not the biggest driver behind their platform habits, almost nine out of 10 advisers (86%) said they found platform technology made the process...
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