The Cofunds brand will be "gradually withdrawn" as its users start to move over to Aegon's upgraded version of the Aegon Retirement Choices (ARC) platform, the provider has said.
Its chief distribution and marketing officer Mark Till said it chose to ditch the brand because it wanted to build on the two respective specialisms of Aegon and Cofunds: investment and pensions. "Brand is about a lot more than just a name or a website colour scheme: it's about what you stand for as a business," he said. "Cofunds has a proud heritage as an investment business and Aegon in pensions. "What we're creating is a business which builds on both specialisms and puts advisers and their clients front and centre in its thinking." Re-platforming The brand will gradually disap...
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