LinkedIn still most popular social media platform for advisers

Twitter comes second

Victoria McKeever
clock • 3 min read

LinkedIn continues to be the most popular social media network among advisers, with almost three-fifths (59%) using the platform for business, according to an survey from Intelliflo.

Perhaps unsurprisingly, the ‘business and employment network' continued to be the platform of choice for advisers in 2017, despite seeing a slight drop in usage from three-fifths (60%) in 2016. Twitter came in second with more than two-fifths (43%) taking to the platform to share their thoughts on the financial advice market in 2017 - up from precisely two-fifths (40%) in 2016. Facebook, meanwhile, was third with 41% of advisers currently using the network, up from 36% in 2016. However the usage of perhaps lesser known networks, such as Google+, had not budged from the mere 6% of a...

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