LinkedIn still most popular social media platform for advisers

Twitter comes second

Victoria McKeever
clock • 3 min read

LinkedIn continues to be the most popular social media network among advisers, with almost three-fifths (59%) using the platform for business, according to an survey from Intelliflo.

Perhaps unsurprisingly, the ‘business and employment network' continued to be the platform of choice for advisers in 2017, despite seeing a slight drop in usage from three-fifths (60%) in 2016. Twitter came in second with more than two-fifths (43%) taking to the platform to share their thoughts on the financial advice market in 2017 - up from precisely two-fifths (40%) in 2016. Facebook, meanwhile, was third with 41% of advisers currently using the network, up from 36% in 2016. However the usage of perhaps lesser known networks, such as Google+, had not budged from the mere 6% of a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Ten firms achieved CII Chartered status in second half of 2025

Ten firms achieved CII Chartered status in second half of 2025

Across financial planning and insurance

Jenna Brown
clock 13 January 2026 • 1 min read
FSCS sets £108m budget for 2026/27 as costs fall in real terms

FSCS sets £108m budget for 2026/27 as costs fall in real terms

Compensation scheme plans lower core costs

Sahar Nazir
clock 13 January 2026 • 1 min read
Financial planning career appeals to only 21% of young people

Financial planning career appeals to only 21% of young people

‘Perception gap’ a major barrier to new talent

Isabel Baxter
clock 13 January 2026 • 2 min read