LinkedIn still most popular social media platform for advisers

Twitter comes second

Victoria McKeever
clock • 3 min read

LinkedIn continues to be the most popular social media network among advisers, with almost three-fifths (59%) using the platform for business, according to an survey from Intelliflo.

Perhaps unsurprisingly, the ‘business and employment network' continued to be the platform of choice for advisers in 2017, despite seeing a slight drop in usage from three-fifths (60%) in 2016. Twitter came in second with more than two-fifths (43%) taking to the platform to share their thoughts on the financial advice market in 2017 - up from precisely two-fifths (40%) in 2016. Facebook, meanwhile, was third with 41% of advisers currently using the network, up from 36% in 2016. However the usage of perhaps lesser known networks, such as Google+, had not budged from the mere 6% of a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Succession Alliance launches first profession-wide succession survey

Succession Alliance launches first profession-wide succession survey

Open to people in all roles working in financial planning firms

Sophia Panayi
clock 29 September 2026 • 1 min read
The future of our profession will benefit from greater collaboration

The future of our profession will benefit from greater collaboration

'The profession continues to operate and evolve in an environment of profound change'

Keith Richards
clock 28 September 2026 • 4 min read
Burnham to propose social care plans at general election

Burnham to propose social care plans at general election

Aims to be preventative

Jaskeet Briah
clock 28 September 2026 • 2 min read