AXA Wealth rebrand to Phoenix Wealth confirmed

Following 2016 acquisition

Hannah Godfrey
clock • 1 min read

Phoenix is set to rebrand AXA Wealth's business to Phoenix Wealth following the group's acquisition of AXA Wealth's non-platform investment and pensions business in 2016.

Customers and advisers have received written communication to make them aware of the rebrand, including confirmation that there will be no changes to the features, terms and conditions or the ability to top up existing policies, Phoenix said. The change is set to take place on 1 July 2017. Last year Phoenix Group acquired AXA Wealth's pensions and protection businesses for £375m. The acquisition added £12.3bn of assets under management and about 910,000 policies to the group. Phoenix Life CEO Andy Moss said: "We are delighted to confirm the rebrand to Phoenix Wealth and very muc...

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