Unbiased clarifies details on response rating tool

'What this points out is this isn't about response'

Hannah Godfrey
clock • 2 min read

Adviser directory Unbiased has clarified acting promptly alone does not ensure the best response rating, in what was the latest development around its controversial response rating system.

In the website's 'frequently asked questions' section, which was recently updated, it confirmed accepting an enquiry gave advisers a higher rating than rejecting it, even when either action was carried out before the enquiry expired.   The newly added text read: "You may notice that accepting an enquiry results in a slightly higher response rating than when you reject it. "This is to give consumers a clearer idea of which professionals are accepting more enquiries at the moment. Rejecting an enquiry will still boost your response rating, but by a smaller amount - as the consumer will ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

CII publishes vulnerability data guidance for firms

CII publishes vulnerability data guidance for firms

Consumer Duty and GDPR

Cameron Roberts
clock 19 June 2026 • 2 min read
Baillie Gifford rolls out Sharia-compliant fund amid 'strong' demand

Baillie Gifford rolls out Sharia-compliant fund amid 'strong' demand

Follows engagement with Islamic finance scholars

Sophia Panayi
clock 18 June 2026 • 2 min read
Charging deceased clients accidentally 'more common' than advice profession would like

Charging deceased clients accidentally 'more common' than advice profession would like

‘The fee outlives the service because the records do not talk to each other’

Sophia Panayi
clock 18 June 2026 • 4 min read