Prando's Asset Management - Corporate lovability

The chairman reckons the only way is ethics

Julian Marr
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“As you can imagine," said the chairman, "our communal fridges are a bit of no-go zone these days."
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“As you can imagine," said the chairman, "our communal fridges are a bit of no-go zone these days."

"OK - forget Prando's inspiring its staff - what about it being loved by them?" asked the chairman of the improbably-sized investment company Prandeamus Asset Management when I visited his office this week.

"Steady on," I said. "Perhaps think about learning to walk before trying to run. We discussed a few ways to shoot for ‘inspiring' last time but corporate lovability is, I would suggest, a whole other ball...

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