Fintech start-up to launch robo-life insurance platform

Led by son of SEI's Brett Williams

Victoria McKeever
clock • 2 min read

Fintech start-up Certua is to launch a robo-life insurance platform this year, aiming to re-join the protection and investment sectors following their split post-Retail Distribution Review (RDR).

Certua's robo-life insurance platform intends to offer financial planning solutions that automatically adjust as people's lives change. It said the platform will identify risk exposure throughout a person's life span, creating products and services that can auto-adjust based on client needs. It will do this by connecting to live data sources - including banks, wealth platforms and social media - on a daily basis. The service will launch in Q3 and will be available on both a self-serve and advised basis. Self-service will offer a more simplified user experience, while the advised versi...

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