Financial apps give providers edge among millennials

'Engaging with Millennials' report

Hannah Godfrey
clock • 2 min read

Tech-native millennials are more likely to use providers offering financial and savings applications with innovative features, according to research commissioned by business services firm Dunstan Thomas.

The nationwide study Engaging with Millennials found millennials were early adopters of savings and investment management on mobile devices with almost half (45%) saying they were currently using banking apps on their smartphone and tablets. About 12% were using investment platforms for trading and to stay on top of fund performance and shareholdings, the research found. The firm questioned 1,000 millennials aged between 23 and 36 online last December. Of a range of future digital fintech innovations the concept of micro-saving via contactless payment card was the most favoured amo...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Professional Adviser TV: Advisers' most asked questions

Professional Adviser TV: Advisers' most asked questions

With Clare Moffat and Sally Beresford

Professional Adviser
clock 10 October 2025 • 1 min read
IFAs see surge in client enquiries as Autumn Budget looms

IFAs see surge in client enquiries as Autumn Budget looms

Clients seeking changes ‘biggest challenge’ for more than two-thirds of advisers

Isabel Baxter
clock 10 October 2025 • 2 min read
Autumn Budget 2025: IFAs see surge in client enquiries ahead of Budget day

Autumn Budget 2025: IFAs see surge in client enquiries ahead of Budget day

The updates advisers need in the run up to the Autumn Budget 2025 on 26 November

Professional Adviser
clock 10 October 2025 • 1 min read