Prando's Asset Management - Inappropriate company

The chairman considers the dangers of robo-advertising

Julian Marr
clock • 3 min read

"So how did all this inappropriate juxtaposition of Prando's ads occur?" I asked the chairman of the improbably-sized investment company Prandeamus Asset Management when I visited his office this week.

"Do we really have to talk about it?" he replied wearily. "This is one of the most embarrassing episodes in my career which, as you will be well aware, is really saying something." "I'm not here to make you feel uncomfortable - well, not much," I continued. "But I do find this whole business of evolving advertising technology fascinating. Not so long ago, organisations would simply take out a page in a magazine - or, more often, not if it was one I writing for - or they would rent some billboard space or perhaps do a bit of sponsorship. "Now, however, as it often does, technology has ...

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