Unbiased 'dangling false carrot' with new features - advisers

In the past year, Unbiased introduced two new features to its service: ‘location-plus' whereby advisers can be linked to particular postcodes and, more recently, the ‘response rating', scoring advisers based on their speed to accept or decline enquiries. The features were introduced to better expose advisers to the right clients but advisers have been sceptical as to whether the additions have benefitted them or Unbiased as a business. Sedulo Wealth Management director Paul Lindfield said his firm has only been able to bank one enquiry in the past six months, despite receiving three t...