Pension cold contact up 22% in a year - research

'Extend cold call ban to email' - Phoenix

Hannah Godfrey
clock • 2 min read

Pension cold contact is on the rise, according to research by Phoenix Group, which has called on the government to extend its proposal to ban pension cold calling to include all forms of electronic communication.

A survey of 2,002 UK adults conducted in December 2016 found more than a quarter (26%) of UK adults have received calls or been otherwise approached by someone asking if they want to review their pension or release some as cash. The majority of these people - nearly two-thirds - have been contacted in the last six months, the research found. Phoenix conducted an almost identical study in September 2015, and the latest results show a rise of a fifth (22%) in cold calls over the 15 months in between. Three-fifths (59%) of those contacted were approached by telephone, a quarter (25%) by ema...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Pensions

Andrew Tully: The time is right for far-reaching state pension debate

Andrew Tully: The time is right for far-reaching state pension debate

Essential we get cross-party support to any changes, rather than get involved in any political ping-pong'

Andrew Tully
clock 21 July 2025 • 4 min read
Chancellor 'confident' govt will not need to mandate pension scheme investment

Chancellor 'confident' govt will not need to mandate pension scheme investment

Rachel Reeves confirmed in Mansion House speech pension funds and government ‘are united’

Holly Roach
clock 16 July 2025 • 2 min read
Why documentation is king in the world of SSAS

Why documentation is king in the world of SSAS

'SSAS documentation - it isn't just best practice or a fiduciary requirement'

Caitlin Southall
clock 04 July 2025 • 4 min read