Bellpenny to launch independent financial adviser

Following acquisition of EFG IFA

Carmen Reichman
clock • 1 min read

National adviser Bellpenny is to launch an independent advice arm following its acquisition of EFG IFA, the firm has said.

The new venture will be called BIA Financial Planning and will build on the business of former bank adviser EFG, which was bought by Bellpenny from EFG Private Bank in January. The firm, created after the acquisitions of Ashby London and Platts Flello, is home to 11 advisers across offices in Wolverhampton, Birmingham and London. Led by Peter London and John Male, it serves about 800 active clients with £650m of funds under management (FUM), increasing Bellpenny's total FUM to £3.5bn.  BIA Financial Planning clients will continue to receive their existing services, with the firm co...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

7IM's private client business merges with Amicus Wealth

7IM's private client business merges with Amicus Wealth

Forms Amicus Wealth Management

Jen Frost
clock 02 March 2026 • 2 min read
Phoenix Group becomes Standard Life

Phoenix Group becomes Standard Life

Announces ‘three million more customers’ target

Jen Frost
clock 02 March 2026 • 1 min read
Suttons IFA adds £10m in AUM with KSP Financial acquisition

Suttons IFA adds £10m in AUM with KSP Financial acquisition

Latest buyout deal for growing financial planning firm

Jenna Brown
clock 02 March 2026 • 2 min read