AJ Bell calls for streamlined suitability rules on re-platforming

To improve client outcomes

Hannah Godfrey
clock • 1 min read

AJ Bell has called on the regulator to streamline the suitability rules on re-platforming clients in bulk, describing current individual advice requirements as "overly arduous".

Arguing simplifying the rules would save advisers time and money at no cost to the client, AJ Bell chief executive Andy Bell explained: "As it currently stands, if advisers want to move clients from one platform to another they have to go through an individual factfind and suitability process for each one. "However, there may be instances where they have blocks of clients where it is obvious a transfer to another platform would be a better outcome - particularly where the product is the same but the service is better and at a lower cost." "In these instances, the time and administratio...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

VUKPA 2026: Platform of the Year and adviser finalists revealed

VUKPA 2026: Platform of the Year and adviser finalists revealed

Vanguard UK Platform Awards 2026

Professional Adviser
clock 22 July 2026 • 1 min read
Why the need to master data is now business critical

Why the need to master data is now business critical

'Most advisers, it seems, are tolerating data delivery from platforms and pension providers'

Chanelle Paynter
clock 15 July 2026 • 4 min read
How does a Model B platform work and what are the differences with other models?

How does a Model B platform work and what are the differences with other models?

Mark Rendle explains how a 'Model B' platform works and how it differs from other models...

Mark Rendle
clock 09 July 2026 • 4 min read