VitalityHealth overhauls PMI pricing measures

'Wellness engagement' factored in

clock • 1 min read

VitalityHealth is to change its renewal pricing approach for individual private medical insurance (PMI) policies within the guidance of a new Fair, Intuitive and Transparent or 'FIT' framework.

Claims and wellness engagement measures will be factored in as one of the new measures, meaning that wellness engagement will determine PMI renewal premiums for policyholders. The insurer described the industry-standard no claims discount (NCD) rating structure as opaque and said that it could "produce volatile premiums on renewal." The FIT framework will ensure a fairer, more intuitive and more transparent pricing approach for VitalityHealth members, the insurer said. Under this approach, renewal premiums will be based on an ‘ABC' model which takes into account increasing Age; the...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Mind the gap: How to protect the self-employed

Mind the gap: How to protect the self-employed

'The financial resilience of self-employed clients is essential'

Ryan Griffin
clock 23 June 2025 • 3 min read
Protection and pensions: Overcoming challenges faced across both sectors

Protection and pensions: Overcoming challenges faced across both sectors

'Pensions and protection aren't often spoken about in the same sentence'

Paul Yates
clock 11 June 2025 • 4 min read
Training day: How will CPD changes impact protection?

Training day: How will CPD changes impact protection?

Rules may “lead to protection being overlooked”

Cameron Roberts
clock 30 May 2025 • 6 min read