Advice process 'old and unchanged' - Nationwide's Chris Williams

Speaking at a roundtable of industry professionals in London, hosted by eValue, Williams explained that, having been an adviser himself for two decades, it was a humbling experience when he saw how the general public took to the advice process.  "I spent 20 years of my life advising clients thinking it was a positive experience and the feedback we got was that customers just hate it," he said. "It's really dull, really boring - they don't derive any real benefit from it. It's a chore [for them]. "We're not giving people access to the right, simple, straightforward solutions they need. Whe...