British Friendly launches protection products on iPipeline platform

Quotes will be searchable by benefit and price

clock • 1 min read

British Friendly's short and long-term Income Protection products are now available through iPipeline's protection platform.

Quotes will be searchable by both benefit and price. British Friendly's products are currently available on IRESS, Webline and LifeQuote, as well as British Friendly's quote and apply website. Iain Clark, Distribution and Marketing Director at British Friendly, said: "This is the final piece of portal work for British Friendly and now means we are visible on all the major portals in the market. Adviser awareness and engagement are key to a business developing and with this new partnership we will be reaching a new community of advisers that may not have considered British Friendly bef...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Kevin Carr on AI: I don't think we've even seen the tip of the iceberg

Kevin Carr on AI: I don't think we've even seen the tip of the iceberg

'The technology is evolving faster than many of us can imagine'

Kevin Carr
clock 13 May 2026 • 4 min read
Life insurance: Complexity vs cost and the confidence gap

Life insurance: Complexity vs cost and the confidence gap

Complexity and uncertainty create frustration for consumers and operational drag for advisers

Kevin Carr
clock 30 April 2026 • 4 min read
Holloway Friendly and Wiltshire Friendly to merge

Holloway Friendly and Wiltshire Friendly to merge

No job losses anticipated

Jaskeet Briah
clock 20 April 2026 • 2 min read